Here’s
what I do

I design brand identities and the real-world touchpoints that bring them to life for hospitality, lifestyle, and food & drink brand founders who've built something worth caring about.

Yellow badge with black border featuring white text that says 'BUILT RIGHT WITH INTENTION & CARE' encircling the edge.
A person in a yellow jacket is sitting at a white table, sketching letters or designs in a notebook. There is a yellow mug filled with coffee, a black pen, a printed sheet, a tablet displaying a food and interior design website, and some books on the table.

START FRESH

Brand Identity

For founders who are building a brand from the ground up or are now ready to replace the DIY version with something that actually reflects what they've made.

This is a strategy-led identity system:
we start with the thinking behind your brand, then build the visual foundation including logo, colour, type, patterns and put it into context across the touchpoints that matter to your business.

Every project is scoped to fit what you actually need.
We'll figure that out together before anything starts.

BUILD ON WHAT YOU HAVE

Brand Expansion

For brands that already have a solid identity but need it to show up better across packaging, menus, print, campaigns, or new touchpoints.

Your logo works. Your colours are set. But as you grow, the brand needs to stretch into new places without losing its thread. That's what this is for.

This could include: packaging and label systems, menu design, marketing collateral, editorial and layout design, signage, or campaign visuals.

Scoped per project.

Ready to talk about your brand?

Tell me a bit about what you're building and where your brand stands today and then we’ll take it from there.