Here’s
what I do
I design the stuff people actually hold, see, and would want to keep. From print collateral to packaging and campaign visuals — for hospitality, lifestyle, and food & drink brand founders who've built something worth caring about.
START FRESH
Brand Identity
For founders who are building a brand from the ground up or are now ready to replace the DIY version with something that actually reflects what they've made.
WHAT YOU GET
Brand Strategy & Direction
The thinking before the design. Who you are, who you're for, and what needs to come through every time someone encounters your brand.
Logo & Visual Identity System
Your primary mark, supporting lockups, and the visual language that ties everything together across every touchpoint.
Typography & Colour System
The palette and type pairing that sets the tone consistently, everywhere.
Brand Guidelines
A practical playbook that keeps things cohesive whether you're using the brand yourself or handing it off to someone else.
Starter Collateral
Business cards, a letterhead, and a social template so you can show up from day one without improvising.
BUILD ON WHAT YOU HAVE
Brand Expansion
For brands that already have a solid identity,
now it needs to show up in the real world.
On shelves, on tables, in someone's hands. This is the work designed to be held, displayed, and felt.
WHAT YOU GET
Packaging & Label Design
How your product looks on a shelf and in someone's hands — often the first physical impression your brand makes.
Menu & Print Design
Menus, look-books, catalogues — the designed pieces people actually hold, read, and keep.
Marketing Collateral
Print and digital assets so you're not improvising materials every time you need to show up somewhere new.
Campaign Visuals
Designed assets for a specific launch, season, or promotion — so every push looks intentional, not thrown together.
Ready to talk about your brand?
Tell me a bit about what you're building and where your brand stands today and then we’ll take it from there.
