Minimalism with soul.
That’s my thing!
I’m Farah, a brand designer with a thing for details, good coffee and the kind of work you can hold in your hands.
I run a solo design studio focused on designing brand identity and real-world touchpoints for people who care about what they’re building down to the last ingredient, the last detail, the last fold in
the packaging.
I grew up moving between cities and cultures, and I believe that shaped how I see design. I’m drawn to contrast, to the beauty in unexpected combinations, to things that feel warm and poised at the same time. My work lives at that intersection — intentional but never sterile, minimal but never soulless.
What I love most is the physical side of branding. A label someone picks up. A menu that feels right in your hands. Packaging that makes you pause before you open it. I think brands should feel as good as they look.
When i'm not designing, you'll probably find me baking something ambitious, exploring a new coffee spot, or convincing myself i'll finish the book that's been on my nightstand since last year.
Enough about me. Now, what brings you here?